Good Energy

Jeremy Osborn - Founder

Jeremy is a pragmatic social change agent and entrepreneur with over a decade of experience and expertise in information technology, organizational strategy and governance, behaviour and culture change.

In recent years, Jeremy has worked with and for some of Canada's leading sustainable businesses and institutions, including Vancity Credit Union, Ecotrust Canada, the Cooperative Auto Network, the Sauder Center for Social Innovation, the Cooperators Insurance, and Credit Union Central.

Graham King - Co-Founder

Graham won the European Computer Programming Championship at age 17, and holds a Masters in Computing and Artificial Intelligence from Imperial College, London. He has been building web-based systems since 1999.

In the past six years he led the web team for a global investment bank, built and managed the web presence of London's biggest hedge fund, and helped launch a financial startup in California.

Dr. Leo Wong, Social Marketing Research Associate

Leo is a social entrepreneur focused on improving the way business is taught and researched, in an increasingly socially-responsible world. He has a PhD in Marketing from the University of Alberta, specializing in social marketing and pro-social consumer behaviour. He has been involved in a number of social ventures related to youth development, volunteerism and sustainability.

Leo is currently involved in a start-up organization called the Calgary Compact, and serves as a board member for the International Association for Volunteer Effort.

William Azaroff

William heads up the WEB (Web Engagement & Banking) Team at Vancity, meaning that he gets to work with all the amazing people who bring online banking to Vancity's members, an intranet to their employees, and ChangeEverything.ca to the community.

He is a recovered filmmaker, who lives in Strathcona with his wife, son and cat. He writes about the intersection of the Internet, corporate social responsibility, social media and the world of banking on his blog at azaroff.com/blog and can be found @wazaroff. He is honoured to have been named GonzoBanker of the Month and included on American Banker's Bank Technology News list of the top 10 people of 2009.

He has over a decade of experience leading strategic web projects both at digital agencies and on the client side in Seattle, Los Angeles and Vancouver. He has spearheaded initiatives in several key verticals, including Financial Services, Entertainment & Media, Telecommunications and Automotive. The companies he's worked with include Disney, Honda, 20th Century Fox, TELUS, Nike Jordan, the Government of British Columbia, Focus Features, Intuit Canada, Universal Pictures, the Vancouver Port Authority, The WB, Nestlé and AtomFilms.

Peter ter Weeme

Peter was strategic counsel and client lead at Junxion, known for his expertise in strategy and business planning, environmental and broader sustainability issues, marketing and communications, and market research. His experience spans the world of corporate, government and non-profit clients across North America. Peter also holds an MBA (with distinction) specializing in Environmental Management.

Peter previously served as the Vice-President of Communications and Marketing at Mountain Equipment Co-op, Canada’s largest consumer co-operative and a leader in social and environmental responsibility. As an active member of the executive team, he was responsible for MEC’s communications, marketing, market research, and French adaptation and translation strategies.

A recipient of Business in Vancouver’s “40 under 40″ award, Peter is an active member of various progressive business and community initiatives. He currently serves as Co-chair of the Vancity Community Foundation and chairs the B.C. Study Tour Committee of the 2008 Governor General’s Leadership Conference. He also served as Chair of Canadian Business for Social Responsibility for more than four years.

University of British Columbia

The conceptual framework underpinning the design of Good Energy originated at the Institute for Resources, Environment, and Sustainability (IRES) at the University of British Columbia in Vancouver, Canada. IRES is a globally recognized, multi-disciplinary sustainability think-tank, where cutting edge research on the interface and interaction of human and natural systems occurs.

Vancity Credit Union

In 2007, Vancity Credit Union (an international leader in corporate responsibility) piloted a sophisticated online behavior change tool with their employees. The tool was called Cut the Carbon, and was a huge internal success. Good Energy founder Jeremy Osborn was a lead on the project, and the experience was inspirational and foundational to the development of Good Energy.